about us

alekh began with a deep appreciation for the artistry and traditions rooted in the villages of punjab, india. inspired by my mother, a lifelong collector and admirer of handwoven textiles, intricate embroideries, and heirloom treasures, alekh is a continuation of her journey to preserve and celebrate the stories behind these crafts.

my mother’s connection to punjab runs deep. growing up surrounded by vibrant colors, intricate patterns, and the rhythmic hum of artisans at work, she developed a profound respect for the women and men who have carried forward these skills for generations. her collection grew not just from her eye for beauty, but from a commitment to honoring the heritage and labor behind each piece.

alekh is built on that same foundation—a belief that craftsmanship is more than an object; it’s a story of identity, resilience, and community. through alekh, we aim to share these stories, bridging the gap between makers and those who value their work. each item in our collection is a testament to the hands that created it and the cultural traditions it represents.

at its heart, alekh is about more than preserving craft. it’s about creating pathways for artisans to thrive, ensuring their skills and stories endure in a rapidly changing world. from punjab to the far corners of the globe, alekh is a celebration of heritage, a commitment to sustainability, and a platform for connection.

we invite you to join us in cherishing the art of making, honoring its roots, and carrying its legacy forward.